New York Hustle is a series of short documentaries profiling street-level entrepreneurs operating in the boroughs of New York City.

New York Hustle is produced, directed, shot and edited by wife-and-husband team Angelica Von Helle and Matt Reekie – a couple of expats from Sydney, Australia now based in Brooklyn.

Angelica Von Helle has over 15 years experience as a video and motion graphics editor. Her resume includes work for global brands such as Microsoft, Nissan, Lexus, Puma, Lululemon, Westfield and many more.

Matt Reekie is a journalist and videographer with a background in music, MMA and motorsport. Former publisher/editor of cult fanzine Unbelievably Bad, he has contributed to a variety of publications, including Rolling Stone, UFC and Maxim. He is a key content creator for Australian muscle car bible Street Machine.